Last edited by Malagrel
Wednesday, May 20, 2020 | History

2 edition of International marketing found in the catalog.

International marketing

Michael R. Czinkota

International marketing

by Michael R. Czinkota

  • 287 Want to read
  • 29 Currently reading

Published by Thomson/Southwestern in Mason, OH .
Written in English

    Subjects:
  • Export marketing

  • Edition Notes

    Includes bibliographical references and index.

    StatementMichael R. Czinkota, Ilkka A. Ronkainen.
    ContributionsRonkainen, Ilkka A.
    Classifications
    LC ClassificationsHF1416 .C953 2007
    The Physical Object
    Pagination1 v. (various pagings) :
    ID Numbers
    Open LibraryOL23139497M
    LC Control Number2006020788

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    About the Book. Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:4/4(14). INTERNATIONAL MARKETING EXAM NOTES Marketing and Marketing Management • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its .


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